1 / 4
My Beautiful Friend
The last flourish of wilting flowers.
2 / 4
Lily Waiting to Open
Late spring lilies waiting to open up.
3 / 4
A blaze of colour as these flowers decay.
4 / 4
Lilies Tinted Yellow
Lilies kept me busy through late spring, so beautiful.

About Haydn Shaughnessy

Haydn is an award winning documentary maker, a former journalist with Granada TV and the BBC and columnist at the Irish Times and Forbes.com, who migrated to technology in the 1990s and then to flowers in the 2000s!

The Flower Project began four years ago. You can read more about it below. It is a slow burn as Haydn gradually adds images of flowers through their full life cycle from seed or bulb, through opening up, through transit to auctions and shops, and on to their role in human a relationships and then to their eventual decay.

Haydn has been involved in a wide variety of technology projects over the years but has always treated technology as a point of interaction with people.  He has consulted widely in Europe, the US and Africa on the challenge of socially sustainable work.

What do we mean by that?

Haydn is the author of several books on economic transformation. The last of these takes the concept of Flow into the realm of sociology. He and his colleague Fin Goulding argue that firms are inefficient because they are anti-social environments. Through better social interaction we can make better decisions.

Shaughnessy and Goulding believe that people's creative identity needs to be a major part of their life in work. Goulding is currently building his own guitars. Shaughnessy runs the Flower Project. These interests are not something we can or should detach from our roles and personas at work.

The levels of inefficiency in workplaces is astounding to anybody who looks closely. Once we are properly human again and able to interact without fear, we can make much better decisions.

Haydn's work has been centred on how technologies cause transformations that often don't work out well for people. He has a keen interest in making the workplace fit for humans of all shapes, sizes and interests. He is the founder of Enterprise Flow.

And thanks for visiting

Spoil yourself or friends with some beautiful images and outstanding prints. I'm using this page to tell you a little more about me, the photographs and the papers I use. 

Take a look at the blog too - I will say a lot more there about flowers and beaut, about the industry that creates these for us and our experiences and relationships around them.

Get in touch anytime on haydn@haydnshaughnessy.com

A Little Bit More About Me...

I began

The Flower Project project when a rare disease threatened my eyesight. In a rush to create something beautiful while I could still see well enough, I began  a series of photographs that capture the world of flowers as they begin to wilt and fade away.

Inspired by Japanese culture, the works are an example of beauty in imperfection. Each image is crafted to retain a sense that it is one of a kind that happened at one point in time and will never return.

Originally a journalist, documentary maker and writer I dedicate my spare time to growing out the Flower Project, creating beauty and sharing it with people who want to take a fresh look at the world around them.



Ultimately I want The Flower Project to raise awareness of where our flowers come from and the difficult working conditions of the people who grow them. But for now I want to share the beauty of what these images speak to: a wonderful moment where we go beyond our egos and current obsessions and realise how beautiful life can be.

Do you frame?

Generally speaking we don't because of the expense of shipping frames. We do mount the image though. If you are really stuck on framing drop us a line and we'll see how we can help. For colour prints we recommend a dark brown, wood frame rather than black of white. Yes, black and white are good but they work better with the mono collection. For colour, go with the earth.

Why the choice of papers?

We tried eight different papers before setting on Somerset, Ilford Gold Fibre Silk and Echizen hand made. Papers can be a big differentiator in quality. The Somerset papers are traditionally made and we like that. They are also infused with a coating that lifts the image. Ilford? I like the history. The Echizen papers? Well, they are made by Ilford so we feel they represent the best of paper and the best of photographic reproduction

Do you ship anywhere?

We ship worldwide in beautiful presentation boxes. We looked at shipping in tubes but rolling the prints didn't appeal to us and it made for a poor experience for the  receiver. The heavier paper can take two or three days to lie flat and that's a horrible experience for you. The lighter paper is easily damaged and we can protect them better in our beautiful gift boxes. Every print comes in a gift box!

Do you offer other services?

We can do custom prints if you see an image that you would like us to try at a particular size, say more towards A0 and over. Drop us a line. 

We've been thinking about offering to do customer photographs of your flowers, possible by you sending them to us. If that sounds of interest then get in touch. We didn't work out any  details yet.

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